ON THE RECORD · SEARCH 'N STUFF LONDON MEETUP · JAN 2024
Sink or swim.
Surviving the new data restrictions: adapting to consent mode and privacy rules, and the compliant ways left to collect and use the data that still matters.
What survives the new restrictions
search 'n stuff · london · jan 2024- 01 Consent Mode, plainly It doesn't switch tracking back on. When a user denies, it sends cookieless pings and lets Google model the gap. Useful, as long as you know what it recovers and what it can't.F-201
- 02 Modelled, not magicked Modelling fills consented-behaviour-shaped gaps with estimates. A deterministic loss, like a click id stripped in a redirect, stays lost. Don't confuse the two.F-204
- 03 Server-side, not a loophole Moving collection server-side buys you first-party context and cleaner delivery. It is not a way around consent, and treating it like one is how you get bitten.F-401
- 04 First-party data lasts Collected cleanly and with consent, your own data is yours and it doesn't expire when the third-party cookie headlines do. That's the asset worth building on.
- 05 Measure what survives Design measurement around what you can still see after consent and restrictions, not the pre-2023 world. Fewer numbers, but ones that hold up when someone checks them.
AFTER THE TALK Losing data to consent
Losing data to consent
and privacy rules?
Tell me your setup and where the data's going missing. You'll get a reply, usually within a day.
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