HOW I WORK · SCOPE & ENGAGEMENT · LONDON, UK
How I work.
There's no public price list. Every setup is different, so every quote is custom. What doesn't change: you talk to me first, the work gets scoped before it's priced, and the price stays put once it's agreed.
What I take on
tracking & measurement, nothing else- GTM & server-side Containers built, cleaned, documented. First-party where it pays. F-101F-401F-501
- GA4 & reconciliation Configured properly, with numbers that match your platform row by row. F-301U-001
- Consent Mode v2 Compliant under UK/EU rules, with modelled recovery instead of silent data loss. F-201
- Ad platform signals Meta CAPI, Google Enhanced Conversions and TikTok, deduped and reconciled. F-102F-401
- Ecommerce tracking The full funnel, end to end. See exactly where shoppers drop off. F-301
- Data (Looker) Studio Reporting your team will actually open, with one agreed definition per metric. R-501
The shape of an engagement
scoping call → audit → fixed quote- 01 Scoping call
You tell me what's broken, or what just feels off. Twenty minutes, no charge. If it's not worth fixing, I'll say so.
- 02 The audit
Usually where we start: a week or two, every tag watched firing in preview. You get the findings in plain language, fault-indexed, with a fixed quote to put them right.
- 03 The work
A fixed quote for the repairs, agreed before anything starts. Built, QA'd in preview, documented and handed over. No drift, no surprise invoices.
The fine print, in big print
no surprises, up front- Every engagement starts with a short scoping call, then a fixed quote before any work begins.
- Most start with a tracking audit. That's where the real work is: finding what's broken, and exactly how to put it right.
- If nothing's broken, I'll tell you and stop there. It's happened. Twice.
- You deal with me start to finish. No juniors, no account layer.
- Aftercare's there if you want it: monthly monitoring on setups I've rebuilt and stand behind. Never a retainer just for the sake of one.
A lot of my work comes through agencies and consultants. How I work with you, as a named partner, a direct referral, or fully white-label, is on the partners page.
Working with me as a partner →A few cases at a time. Not the cheapest option, and not trying to be. I'd rather tell you it's not a fit than take the work. Current start: July.
Tell me what your
numbers aren't telling you.
A short email is enough: your website, and where the numbers disagree. You'll usually get a reply within a day.
[email protected]