ON THE RECORD · CONFERENCE TALK · HEROCONF 2026
Where did my
paid clicks go?
Five post-click leaks you can plug with Cloudflare, without turning your paid funnel into a software project. Slides on the record below.
Where the click goes missing
post-click · before it ever converts- 01 Speed A slow page loses the click before it ever converts.
- 02 Redirects Every hop can drop a parameter; the source dies in transit.F-204
- 03 Bots Automated traffic inflates the funnel and skews every rate.F-602
- 04 Spam Junk form-fills poison the pipeline and the optimisation behind it.
- 05 Tracking The pixel that never fired, or fired twice. Wrong from the start.F-101
Each leak traces back to a fault in the index. The talk shows how to close them at the edge, not in a six-month rebuild.
Other talks
slides on file AFTER THE TALK Running paid, and the
Running paid, and the
numbers don't add up?
Tell me your website and where the spend and the sales disagree. You'll get a reply, usually within a day.
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