Google Ads Conversion Tracking Meta Pixel & CAPI TikTok Pixel Enhanced Conversions Server Side Tagging Offline Conversion Tracking

Ad Platform Tracking & Integration

Your ad platforms are only as smart as the data you feed them. When conversion tracking is broken or incomplete, algorithms can't optimise and you're paying for the wrong clicks. I make sure every platform gets clean, complete signals.

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The Problem

Google Ads shows zero conversions. Meta's data doesn't match GA4. TikTok can't find your purchase events. Enhanced Conversions isn't set up. Your ROAS numbers are meaningless because the underlying data is broken, and every day it stays broken, you're wasting ad spend.

My Solution

I implement and validate conversion tracking across every ad platform you use. Browser side pixels, server side APIs, Enhanced Conversions, offline imports, whatever it takes to give your campaigns accurate signals and real optimisation power.

What's Included

Every engagement is tailored to your needs. Here's what a typical project covers.

Google Ads conversion tracking and Enhanced Conversions

Meta Pixel and Conversions API (CAPI) setup

TikTok Pixel and Events API configuration

Server side ad platform integration

Offline conversion import setup

Cross platform attribution alignment

How I Work

A clear, structured process from audit to delivery.

Tracking Audit

I test every conversion action across every ad platform. I identify missing events, duplicate fires, misconfigurations, and data gaps that are costing you money.

Architecture Design

I design a tracking architecture that works reliably, combining browser side and server side methods for maximum data coverage and resilience.

Platform Implementation

I implement tracking across Google Ads, Meta, TikTok, and any other platforms. Every conversion is tested end to end before going live.

Validation & Monitoring

I validate data flows, check for discrepancies across platforms, and set up monitoring so you know immediately if something breaks.

Tools & Platforms

I work with the leading tools in the analytics ecosystem.

Google Ads Meta Ads TikTok Ads Server side GTM LinkedIn Insight Tag

Frequently Asked Questions

Common questions about my ad tracking services.

Why does Google Ads show different conversion numbers than GA4?

Different attribution models, counting methods, and conversion windows. Google Ads counts conversions using its own click data, while GA4 uses session based attribution. I align the setup so the numbers make sense and you understand the differences.

What is Meta Conversions API (CAPI) and why do I need it?

CAPI sends conversion data directly from your server to Meta, bypassing browser restrictions and ad blockers. It significantly improves match rates and gives Meta better data for optimisation. If you're spending on Meta Ads, you need CAPI.

Can you help with Enhanced Conversions for Google Ads?

Yes. Enhanced Conversions sends hashed first party data (email, phone) with your conversions, improving measurement accuracy by 5 to 15 percent. I implement it through GTM or the Google Ads tag.

I advertise on multiple platforms, can you handle all of them?

Yes. I work with Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and Microsoft Ads. I ensure consistent tracking across all platforms and help you understand cross platform attribution.

Other Services

Explore my full range of tracking and analytics services.

Let's Work Together

Choose the option that works best for you: send me a message, email me at [email protected] or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

Book a Call

Schedule a free 15 minute consultation to discuss your needs.