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Cookie Consent & Compliance (Consent Mode v2)

Privacy regulations are not optional, and neither is accurate data. The trick is getting both. I set up consent management that keeps you legally compliant while preserving as much tracking data as possible through Google's Consent Mode v2.

The Problem

Your cookie banner is either missing, misconfigured, or blocking all your tracking. Traffic dropped after a consent update. Google's modelled conversions are filling gaps you didn't know existed. Or worse, you're tracking users without proper consent and exposing yourself to regulatory risk.

My Solution

I implement a compliant consent setup that satisfies UK PECR and EU GDPR requirements while using Google Consent Mode v2 to maintain data quality. Your tags respect user choices, your analytics data stays useful, and you sleep better at night.

What's Included

Every engagement is tailored to your needs. Here's what a typical project covers.

Cookie banner installation and configuration
Google Consent Mode v2 implementation
GDPR and UK PECR compliance setup
Consent aware tag configuration in GTM
Data modelling for consented vs unconsented traffic
Cookie audit and classification

How I Work

A clear, structured process from audit to delivery.

1

Compliance Audit

I audit your current cookie setup, what is being set, when it is being set, and whether user consent is properly collected and respected.

2

Banner Configuration

I install and configure your cookie consent platform (Cookiebot, CookieYes, or your preferred tool) with proper categorisation and user friendly design.

3

Consent Mode Setup

I implement Google Consent Mode v2 so your Google tags respect consent signals while still collecting modelled data for analytics and ad optimisation.

4

GTM Integration

I update your GTM container so every tag respects consent state. No tags fire before consent is given, and everything is documented for audit purposes.

Tools & Platforms

I work with the leading tools in the analytics ecosystem.

Cookiebot CookieYes Google Consent Mode Google Tag Manager OneTrust

Frequently Asked Questions

Common questions about my cookie consent services.

What is Google Consent Mode v2?
Consent Mode v2 lets your Google tags adjust their behaviour based on user consent. When consent is denied, tags send cookieless pings that Google uses for modelled conversions and analytics. It's now required for EU/EEA audience targeting in Google Ads.
Will consent banners reduce my tracked conversions?
Some reduction is inevitable, not everyone accepts cookies. But Consent Mode v2's modelling recovers a significant portion. I configure everything to maximise data quality while staying fully compliant.
Which cookie consent platform do you recommend?
I work with Cookiebot, CookieYes, and OneTrust. For most businesses, Cookiebot or CookieYes offer the best balance of features, compliance, and price. I'll recommend based on your specific needs.
Is this required for UK websites?
Yes. UK PECR (Privacy and Electronic Communications Regulations) requires consent for non essential cookies. GDPR adds requirements for how personal data is processed. Getting this wrong can mean fines and legal action.

Let's Work Together

Choose the option that works best for you: send me a message, email me at [email protected] or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

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Schedule a free 15 minute consultation to discuss your needs.