GA4 Migration GA4 Audit Ecommerce Tracking Conversion Tracking Custom Reports Enhanced Measurement

Google Analytics 4 Setup & Optimisation

GA4 is powerful, but only when it's set up correctly. Most implementations I see are missing critical data, tracking the wrong events, or producing numbers that don't match reality. I fix that.

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The Problem

GA4's default setup misses most of the data that actually matters. Sessions don't match, conversions are undercounted, ecommerce revenue is wrong, and your marketing team doesn't trust the numbers. Meanwhile, you're making budget decisions based on incomplete data.

My Solution

I configure GA4 to capture every meaningful interaction across your site. Your conversion data matches reality, your ecommerce numbers reconcile, and your team finally has a single source of truth for marketing performance.

What's Included

Every engagement is tailored to your needs. Here's what a typical project covers.

Full GA4 property setup and configuration

Ecommerce tracking for Shopify, WooCommerce, and custom stores

Conversion and key event tracking setup

Custom dimensions and metrics configuration

Audience building for remarketing

GA4 audit and data quality validation

How I Work

A clear, structured process from audit to delivery.

Analytics Audit

I review your current GA4 setup, property configuration, data streams, events, conversions, and data quality. I identify every gap and inconsistency.

Measurement Plan

I define exactly what needs to be tracked based on your business goals. No generic templates, a plan built around your specific KPIs and customer journey.

Implementation

I configure GA4 with proper event tracking, ecommerce setup, conversion definitions, custom dimensions, and audience building. Everything tested and validated.

Reporting Setup

I build custom explorations and connect Looker Studio dashboards so your team can actually use the data without becoming analytics experts.

Tools & Platforms

I work with the leading tools in the analytics ecosystem.

Google Analytics 4 BigQuery Google Tag Manager Looker Studio

Frequently Asked Questions

Common questions about my ga4 setup services.

My GA4 data doesn't match Google Ads, can you fix that?

Yes. Data discrepancies between GA4 and ad platforms are usually caused by attribution model differences, conversion counting methods, or consent gaps. I diagnose the root cause and fix it.

Is GA4 ecommerce tracking working if I can see some revenue data?

Not necessarily. Many setups show partial data, purchases might track but add to cart events are missing, or product level data is not flowing through. I validate every step of the ecommerce funnel.

Should I connect GA4 to BigQuery?

If you're running meaningful ad spend or need granular analysis, yes. BigQuery gives you access to raw, unsampled data. I can set up the export and build queries to answer questions GA4's interface can't.

Can you help with GA4 if I use Shopify?

Absolutely. Shopify's built in GA4 integration misses a lot. I implement proper ecommerce tracking through GTM that captures the full purchase funnel with accurate product and revenue data.

Other Services

Explore my full range of tracking and analytics services.

Let's Work Together

Choose the option that works best for you: send me a message, email me at [email protected] or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

Book a Call

Schedule a free 15 minute consultation to discuss your needs.