Product Analytics

Amplitude

Amplitude is the product analytics platform of choice for enterprise teams. Powerful behavioural analysis, predictive insights, and seamless cross platform tracking, all designed for scale.

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What It Does

Amplitude provides enterprise grade product analytics with a focus on behavioural analysis. Its Behavioral Graph technology maps user interactions across sessions and platforms to reveal patterns that simpler tools miss. Combined with predictive analytics, anomaly detection, and powerful cohort building, Amplitude gives product teams the insights they need to drive growth at scale.

Why I Use It

For enterprise clients or product led businesses with complex user journeys, Amplitude offers analytical depth that simpler tools cannot match. Its behavioural cohorts, predictive features, and cross platform identity graph are particularly valuable for subscription businesses and SaaS platforms where understanding user behaviour over time is critical.

Key Features

What makes Amplitude a core part of my analytics stack.

Behavioural cohort analysis

Advanced funnel and path analysis

Predictive analytics and anomaly detection

Experiment tracking and analysis

Revenue and subscription analytics

Cross platform user journey mapping

Use Cases

How my clients use Amplitude to drive results.

Product growth analysis Behavioural segmentation Feature impact measurement Subscription and revenue analytics Activation and retention optimisation Cross platform journey analysis

Related Services

My Amplitude expertise powers these services.

Google Analytics 4 Setup & Optimisation

Reliable data on where customers come from and what makes them buy

Ecommerce Tracking & Conversion Analytics

See which products sell, where shoppers drop off, and how to increase revenue

Frequently Asked Questions

Common questions about Amplitude implementation.

How is Amplitude different from PostHog?

Amplitude focuses on analytical depth, advanced cohorts, predictions, and cross platform analysis at enterprise scale. PostHog offers a broader toolkit (session recordings, feature flags, experiments) in a single platform. I recommend Amplitude for larger teams focused purely on product analytics.

Does Amplitude integrate with our marketing tools?

Yes. Amplitude integrates with most major platforms through native integrations and Segment. I can set up bidirectional data flows between Amplitude and your marketing, CRM, and engineering tools.

What's the pricing like?

Amplitude has a free Starter plan for up to 50K tracked users/month. Growth and Enterprise plans add advanced features. I'll help you choose the right tier based on your volume and feature needs.

Can you migrate us from Mixpanel to Amplitude?

Yes. I handle the full migration, event taxonomy mapping, historical data import planning, implementation rebuild, and parallel running to validate data consistency before cutover.

Other Tools I Work With

Explore my full analytics and tracking toolkit.

Google Tag Manager Google Analytics 4 Looker Studio Google Ads Segment PostHog

Let's Work Together

Choose the option that works best for you: send me a message, email me at [email protected] or book a quick call directly.

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Tell me about your project. I typically respond within 24 hours.

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Schedule a free 15 minute consultation to discuss your needs.