Product Analytics

PostHog

PostHog gives product teams everything they need in one platform, analytics, session recordings, feature flags, and experiments. All open source, all under your control.

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What It Does

PostHog is an all in one product analytics platform that combines event tracking, session recordings, feature flags, A/B testing, and user surveys. Unlike traditional analytics tools that focus on marketing metrics, PostHog is built for product teams who need to understand exactly how users interact with their product, where they get stuck, which features drive engagement, and how changes impact behaviour.

Why I Use It

PostHog offers a unique combination of product analytics capabilities in a single, open source platform. For product led companies, it replaces the need for separate tools for analytics (Mixpanel), session recording (Hotjar), feature flags (LaunchDarkly), and experimentation (Optimizely). The self hosted option also makes it ideal for businesses with strict data residency requirements.

Key Features

What makes PostHog a core part of my analytics stack.

Session recordings for real user behaviour

Funnels, paths, and retention analysis

Feature flags for controlled rollouts

A/B testing built into the platform

Self hosted or cloud deployment options

Full API access and SQL querying

Use Cases

How my clients use PostHog to drive results.

Product usage analytics Feature adoption measurement Onboarding funnel analysis Session replay for UX insights A/B testing and experimentation Retention and churn analysis

Related Services

My PostHog expertise powers these services.

Google Analytics 4 Setup & Optimisation

Reliable data on where customers come from and what makes them buy

Ecommerce Tracking & Conversion Analytics

See which products sell, where shoppers drop off, and how to increase revenue

Frequently Asked Questions

Common questions about PostHog implementation.

How is PostHog different from GA4?

GA4 is designed for marketing analytics, traffic sources, conversions, audience building. PostHog is designed for product analytics, feature adoption, user flows, session recordings, experimentation. Many businesses use both for different purposes.

Can PostHog be self hosted?

Yes. PostHog offers both cloud and self hosted deployment. Self hosting means your data never leaves your infrastructure, important for businesses with strict privacy requirements or data residency regulations.

Is PostHog free?

PostHog has a generous free tier (1 million events per month on cloud, unlimited on self hosted). Paid plans add features like group analytics, advanced permissions, and higher volumes.

Can you integrate PostHog with our existing stack?

Yes. PostHog integrates with Segment, GTM, and most CDPs. I can also set up server side event forwarding and configure PostHog to work alongside GA4 and your ad platform tracking.

Other Tools I Work With

Explore my full analytics and tracking toolkit.

Google Tag Manager Google Analytics 4 Looker Studio Google Ads Segment Amplitude

Let's Work Together

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